3d2eed83-42b4-4069-8ffa-72fefd429318 Successful Product Launch 1,1 2
To use this Goalscape Template:

  1. Rename this central goal to show your Main Goal 
  2. Go through the subgoals and update them to reflect your specific goals in each area
  3. Adjust the Importance of Subgoals by dragging their borders or sliders
  4. Define success criteria in each goal (quantitative our qualitative) and write them in the Notes
  5. Mark your current state using the Progress sliders in the outermost goals.

Product Launch Plan

Objective: Launch new solution in Q3


  • Align full team around Key Goals
  • Assign responsibilities
  • Prioritize major initiatives
  • Track progress

By setting clear goals and actionable steps for each stage of the Product Launch Plan, you can effectively execute the launch campaign, drive awareness and adoption, and achieve your objectives for the new product.

Analyze your market. Don't forget to consider the opportunity costs of product A over potentially launching product B or C.... 

  • Action: Conduct market research to understand customer needs, preferences, and pain points related to the product.
  • Action: Segment the target audience based on demographics, psychographics, and behavior to tailor marketing messages and strategies effectively.
  • Action: Analyze competitors and market trends to identify opportunities and threats and inform product positioning and differentiation strategies.
Identify Key Players and extract their Key Messages: what Needs are they addressing?

Have a clear idea of what your MVP plan is and what's next on your development / engineering roadmap.

  • Action: Set clear, measurable goals for the product launch, such as revenue targets, market share goals, customer acquisition metrics, and brand awareness objectives.

  • Action: Identify key performance indicators (KPIs) to track the success of the launch, such as sales conversion rates, website traffic, social media engagement, and customer feedback metrics.
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    Engage your team in all aspects of this planning process. Define metrics for Progress in all bottom-level goals and set milestones that you can celebrate achieving along the way.

    Establish how you will go to market

    • Action: Clearly articulate the unique value proposition of the product, highlighting its key features, benefits, and competitive advantages.
    • Action: Develop messaging and positioning strategies that resonate with the target audience and effectively communicate the product's value proposition
    • Action: Develop high-quality marketing materials and assets, including product collateral, sales presentations, website content, social media posts, email campaigns, and advertising.
    • Action: Ensure consistency in branding and messaging across all marketing channels and touchpoints to reinforce the product's value proposition and brand identity.
  • Action: Activate sales channels and distribution partners to promote and sell the product to target customers.
  • Action: Offer special promotions, discounts, or incentives to encourage early adoption and drive sales during the launch period.
  • Action: Provide sales training and support materials to empower sales teams and channel partners to sell effectively and address customer questions or objections.
  • Action: Ensure adequate engineering support for streamlined implementation
  • Action: Set up Customer Success team support process.
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    As with all projects, always measure, check and adapt to incoming data and information.