Even though the Executive Summary is at the beginning of your business plan, it’s usually the last thing you write. By the time you’ve completed the bulk of your plan, you’ll have a clear idea of what you want the Executive Summary to say and how you want your business perceived. This is a very important section of your plan and one which potential investors often make judgements on. It should convey the big picture as well as why your business is unique, its strengths (it could be your staff, your product or several factors), your goals and financial aims, location (if significant), and how investors or lenders would benefit.
- big picture
- why this business is unique
- financial aims
- how investor/lender will benefit
The reason this is the most important subgoal is that it may be all an investor reads: if it does not impress the reader, he or she will not read the rest of the document.